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A photography business with the skills and the contacts, given a CRM that finds the next client.

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Soulgazing had the skills, a past customer base and a database of contacts, but struggled to turn them into new and repeat clients. We analysed their systems and put strategies into their CRM so it works for them: running campaigns, targeting ideal clients and using the contacts they already had.

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An electrician working in a roof space by headlamp
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What the CRM does now

  1. 01SegmentsPast clients grouped by the work they booked
  2. 02CampaignsAimed at their ideal clients
  3. 03Repeat clientsReminders at the moments people book again
  4. 04InsightWhere the next clients are coming from
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A team in front of their company sign
A team portrait by the river with the city behind
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A team seated around a boardroom table
A relaxed team portrait in an office reception
A team gathered around a timber table
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A CRM that works for them.

Their CRM is now far more proactive, with clearer insight into their data and where their next clients are coming from. The number of jobs has gone up.

Client
Soulgazing Photography
Scope
Systems review
CRM strategy
Campaigns and targeting
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