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A packaging supplier, given the first tool of its kind: one that teaches customers how to pack.

Open cardboard boxes from above

PackNBag wanted to keep its customers and win new ones. We mapped out the entire business and every operation in it, and found a new way to do both: Pack Assist, which shows customers the right packaging to buy and how to pack it to cut cost.

I’m sending two candles, a mug and a framed print.

Pack

That fits in one parcel: a 310 × 220 × 150 mm box, with the print wrapped flat on the base. At 2.1 kg cubic weight, it costs less to send than the two boxes you’d usually use.

Add to cartShow me how to pack it

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How we got there

  1. 01Mapped the businessEvery operation, end to end
  2. 02Found the opportunityKeep customers and win new ones
  3. 03Rules engineCarrier rules and PackNBag’s own business rules
  4. 04Pack AssistFor existing and new customers, across the whole catalogue
  5. 05Reorder DeskConnected for repeat orders
Branded kraft boxes for a farm delivered to a doorstep
A branded paper bag with skincare and a thank-you card
An open kraft shipping box on a marble table
Two printed mailer boxes with a eucalyptus design
A white printed mailer box for an education brand
A boxed order sliding into a PackNBag satchel

Packing, taught at the point of sale.

Pack Assist gives existing customers a way to learn how to pack their orders, see the packaging they actually need, and pack it in the cheapest way. It does the same for new customers, and it’s the first tool of its kind in the packaging industry.

Client
PackNBag
Scope
Business mapping and consulting
Rules engine
Pack Assist
Reorder Desk integration
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