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A database he couldn’t use, turned into one he can talk to.

A clifftop home lit at dusk above the water

Kyle Spyrides sells luxury property. His database was huge, but working it meant analysing contacts by hand, and every new listing brought chaos. We exported and cleaned the whole CRM, then rebuilt it as a living database he can talk to: ask a question, and AI answers from every contact’s history, ready to turn into a campaign.

In numbers82,000

Contacts exported from the old CRM, cleaned and classified for consent, with zero discrepancy.

An apartment building lit at dusk
A rooftop pool looking over the bay at sunset
Covered terrace over a bay full of moored boats
Lounge with a marble fireplace and water views

Who should hear about a new waterfront listing first?

AI

41 contacts match. 17 enquired on waterfront homes in the last 18 months, and 9 have inspected with you more than once. Shall I draft a private preview for them?

Draft campaignSee the list

Illustrative. No client data shown.

Bedroom with timber joinery and sheer curtains
Bathroom in grey marble
Kitchen island in grey marble
A two-storey home with lit terraces at dusk

Today, ranked by value

  1. 01Seller intentListing agreement elsewhere ends in 14 days
  2. 02Buyer matchThree new properties fit their brief
  3. 03Follow-upInspected twice, no offer yet
  4. 04Referral sourceIntroduced two past sales
Open living and dining with harbour views
A timber-clad home and garden path at dusk
A hillside home among palms at dusk
Deck and lawn above the water
Home on a sandstone cliff from the air
Dining room with rattan chairs and water views
Living and dining opening to the water
Lounge with a fireplace and water views

A living database, built for luxury property.

Kyle had a huge database he couldn’t use: analysing it was manual, and every listing meant chaos. We exported and cleaned his entire CRM, then turned it into a living database he can chat with through AI, with every contact’s history to hand. Admin is down, and campaigns now reach the people most likely to be interested in each property, based on their past data and interactions.

Client
Kyle Spyrides Real Estate
Scope
Discovery and workflow consulting
CRM design: views, reports and workflows
Data export and clean-up
AI assistant and buyer matching
Campaign targeting
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